Email Marketing is a great way of reaching new and existing customers, e-mail marketing is popular with companies because:

• Compared to other media investments such as direct mail or printed newsletters, Email Marketing is less expensive.
• Return on investment has proven to be high with email marketing, when done properly.
• Emails are instant, as opposed to a mailed advertisement, an e-mail will arrive in a few seconds or minutes.
• It lets you "push" the message to its audience, as opposed to a website that waits for customers to come in.
• With email marketing It is easy to track. An advertiser can track bounce-backs, un-subscribes, open rates, positive or negative responses, click-throughs, rise in sales.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
• When most people switch on their computer the first thing they do is check their e-mail.
• Specific types of interaction with messages can trigger other messages to be automatically delivered.

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